The Origin Story

A true problem-solver at heart, our founder Aisha Lovell, came across polymer clay jewellery making while searching for a way to fix a rather expensive necklace which fell apart after only being worn once. She never found a fix for her piece, but what she had stumbled upon was so much more valuable. She had found a new, exciting method of self-expression.

Once Aisha started to make and wear her pieces, people started to ask about them and how they could acquire them for themselves. After two abandoned attempts at a business idea and some measure of self-doubt, she got some guidance from God through a chance meeting with a motivational speaker and unwavering support and encouragement from friends. Berezia Jewellery was born!

The Evolution

Since then, Berezia has evolved into more than just a jewellery brand, it is now a feel-good lifestyle brand. We are characterized by our unique, artistic jewellery designs as well as our message of encouraging women to be unapologetically their best selves.

As women we are often forced into molds we were not build for. Told not to be too loud, too colourful or too expressive or even told what we should be rather than just being. Aisha uses Berezia Jewellery as a platform to engage with all types of women and share the experiences as a creator, business owner and mother that have shaped her and fueled her passions. She does this in the hope that she can encourage women to prioritize self -care and to show up as their most BOLD, CONFIDENT selves. 

Berezia Jewellery was conceptualized a safe space for us to express ourselves as women. All of our pieces are designed to be showstoppers and conversation pieces, characterized by BOLD colours and shapes that give the wearers an immediate boost of CONFIDENCE. The unique, signature designs are named after women who have influenced the life of our founder.